Short Answer
A pocket listing is a property that is marketed privately by an agent without being listed on the MLS. In New Jersey, pocket listings are generally permitted but are subject to specific rules. The agent must still follow their fiduciary duty to the seller and must not withhold the listing from the MLS for an extended period. Most MLS boards require listings to be entered into the MLS within a certain timeframe, typically 24 to 72 hours. Pocket listings are controversial because they limit exposure to buyers and may not result in the best price for the seller.
Pocket listings are properties that are marketed through the agent's network rather than being listed on the MLS. The seller may want a pocket listing for privacy reasons, to test the market before a full launch, or to sell to a specific buyer. The agent may promote a pocket listing to attract a buyer. Pocket listings are controversial because they limit the pool of potential buyers, which may result in a lower sale price. The MLS is designed to give all buyers equal access to properties. By keeping a listing off the MLS, the seller is limiting exposure. In New Jersey, pocket listings are generally permitted but subject to MLS rules. Most MLS boards require listings to be entered into the MLS within 24 to 72 hours of being marketed to the public. The National Association of Realtors has also implemented rules requiring listing brokers to submit listings to the MLS within one business day of marketing the property to the public. If you are considering a pocket listing, discuss the pros and cons with your agent. In most cases, full MLS exposure will result in a better outcome.
Bob's Advice
Redfin Senior Agent · AI Certified Agent
I am not a fan of pocket listings for most sellers. The MLS is the most powerful tool we have for selling homes, and keeping your home off the MLS limits your exposure. In some situations, like a celebrity seller or a property that requires absolute privacy, a pocket listing may make sense. But for the vast majority of sellers, full MLS exposure leads to more buyers, more competition, and a better sale price. Let us discuss your specific situation and decide what is best for you.
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