Short Answer
A coming soon listing is a property that is marketed before it officially goes active on the MLS. It generates buzz, builds anticipation, and can attract buyers before the home is officially listed. Coming soon listings are typically visible on the MLS but marked as coming soon, not active. They create a sense of exclusivity and urgency. However, they are not allowed in all markets and may have restrictions. Your agent can advise whether a coming soon strategy is appropriate for your home and market.
A coming soon listing allows you to market your home to agents and buyers before it officially hits the market. The listing appears on the MLS with a coming soon status, and agents can see it but buyers cannot schedule showings until the listing goes active. Some agents use coming soon listings to build a buyer list and generate offers before the official launch. The benefits of a coming soon listing include building anticipation, creating a sense of exclusivity, generating a buyer list before the official launch, and potentially reducing the time on market. The drawbacks include limited exposure (since the listing is not syndicated to public websites), the risk of losing momentum if the launch is delayed, and potential restrictions by some MLS boards. Some markets restrict coming soon listings to properties that are not yet ready for showings. In New Jersey, coming soon listings are permitted but must follow specific MLS rules. Your agent should explain the rules and help you decide whether a coming soon strategy makes sense for your situation.
Bob's Advice
Redfin Senior Agent · AI Certified Agent
Coming soon listings can be an effective strategy, especially in a seller's market. I have used them to generate multiple offers on the first day of showings. But they are not right for every situation. If your home is ready to show and the market is active, going straight to active may be the better strategy. Let us discuss your specific situation and decide whether a coming soon approach will help you achieve your goals.
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