Short Answer
A listing agent represents the seller and is responsible for marketing the home, pricing it correctly, and negotiating offers. A selling agent, also called a buyer's agent, represents the buyer and helps them find a home, write offers, and navigate the buying process. Both agents work together to complete the transaction, but each represents their own client's interests. The commission is typically split between the two agents. In some cases, one agent may represent both parties, which is called dual agency.
The terms listing agent and selling agent describe the two sides of a real estate transaction. The listing agent is hired by the seller to market the property, set the listing price, coordinate showings, receive and present offers, negotiate on the seller's behalf, and guide the seller through the closing process. The selling agent is the agent who brings the buyer to the transaction. They help the buyer find properties, schedule showings, write offers, negotiate on the buyer's behalf, and guide the buyer through closing. The commission is typically paid by the seller and split between the listing agent's brokerage and the selling agent's brokerage. The split is agreed upon in the listing agreement. In many transactions, the listing agent and selling agent work for different brokerages. In some cases, they may work for the same brokerage, which is called an in-house sale. Both agents must follow their fiduciary duties to their respective clients. Understanding the difference helps you know who is working for whom.
Bob's Advice
Redfin Senior Agent · AI Certified Agent
Whether you are buying or selling, you want an agent who is experienced on your side of the transaction. I have worked as both a listing agent and a selling agent, and I understand the strategies and challenges of each role. When I represent a seller, I focus on getting the best price and terms. When I represent a buyer, I focus on finding the right home and negotiating the best deal. The key is knowing who is representing whom and making sure you have someone advocating for your interests.
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