Selling Your Home

How do I price my home to sell quickly?

By Bob Millaway July 26, 2026

Short Answer

To sell quickly, price your home slightly below market value based on comparable sales. This attracts more buyers, generates competition, and often results in multiple offers that push the price up. Homes priced correctly from the start sell faster and for more money than homes that start high and are reduced later. A price that is 5% to 10% below market value can generate significant buyer interest and a quick sale.

Pricing your home to sell quickly requires a strategic approach. The most effective strategy is to price slightly below market value, which creates a sense of urgency and attracts the maximum number of buyers. When buyers see a well-priced home, they are more likely to act quickly and make strong offers. In a competitive market, this can lead to multiple offers that push the final sale price above the asking price. The key is to price based on recent comparable sales, not what you want to get or what you need to get. Your agent will provide a detailed comparative market analysis showing what similar homes have sold for. Consider the condition of your home relative to the comps. If your home needs updates, price accordingly. The first two weeks on the market are critical. Most buyers make decisions quickly, and a home that generates strong interest in the first two weeks typically sells for the best price. If your home sits on the market without offers, you may need to reduce the price, which can create a stigma that makes selling even harder.

Bob Millaway

Bob's Advice

Redfin Senior Agent · AI Certified Agent

I have seen the pricing strategy make or break a sale. Homes priced right from the start sell faster and for more money. I will provide you with a detailed market analysis and a recommended pricing strategy based on current conditions in your neighborhood. We will not guess. We will use data to set a price that attracts buyers and gets you the best possible outcome. Trust the process and let the market work.

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