Get a Strong Cash OfferAnd Still Maximize Your Home's Value
Most sellers are forced to choose between speed and profit. Cash+ removes that trade-off — you get a guaranteed cash offer as your safety net, while your home is still listed on the open market for more.
You stay in control the entire time.
Guaranteed
Cash offer safety net
More $
Option to earn above the offer
Zero
Upfront costs or obligations
You Decide
Full control of your outcome
The Frustrating Choice Most Sellers Face
When it's time to sell, most homeowners feel stuck between two bad options. Cash+ was built to solve this.
"I need to sell fast…"
Life doesn't wait — a job change, a family move, a financial deadline. But rushing into a traditional listing feels risky when there's no guarantee of timing.
"I don't want to get lowballed"
Cash investors make fast offers — but they're designed to profit on your loss. Their speed comes at the cost of your equity, and most sellers don't realize it until it's too late.
"What if I leave money on the table?"
Taking the first offer that comes in might mean missing out on thousands more. But waiting for the perfect offer adds stress, time, and uncertainty.
Cash+ was built specifically to remove this choice. You don't have to pick one or the other.
The Best of Both Worlds —
Speed and Profit, Together
Cash+ gives you a real, fair cash offer on your home. That offer acts as your guaranteed floor — your minimum outcome no matter what happens on the open market.
Then your home is listed publicly on the MLS and Redfin's national platform. If a buyer comes in above the cash offer, you take that deal and keep the extra. If the market doesn't deliver, your cash offer is right there waiting.
You are never locked in. You choose the outcome that serves you best — at every step.
Real Cash Offer
A genuine, data-backed offer — not a lowball or an estimate.
Full Market Listing
Your home still hits the MLS. Buyers compete. You benefit.
Guaranteed Floor
If the market doesn't beat the cash offer, it's yours to take.
AI-Powered Pricing
Robert uses real-time data to price your home for maximum competition.
How Cash+ Works — Step by Step
Four straightforward steps. No surprises, no pressure, no confusion.
Get Your Cash Offer
Robert analyzes your home using real-time local data and presents a fair, guaranteed cash offer — your financial safety net.
Review Your Options
You'll see both paths side-by-side: take the cash offer now, or list on the open market. No pressure, just clarity.
List for More
If you choose to list, your home goes live on Redfin and the MLS. Buyers compete. You benefit from full market exposure.
Close with Confidence
Accept the best offer — cash or market. Either way, you close on your timeline with full equity in your pocket.
Cash+ vs. Your Other Options
See how Cash+ stacks up against a traditional listing and a typical investor cash offer.
Is Cash+ Right for You?
Cash+ works best for sellers who want certainty without leaving money on the table.
You need to sell fast but don't want to get lowballed
You're buying another home and need timing certainty
You want to test the open market but have a safety net
You're tired of investor offers that feel unfair
You want to avoid double moves and temporary housing
You want full control over your outcome — not pressure
Not sure if Cash+ is your best option? Take the 60-second quiz.
How Cash+ Works in the South Jersey Market
South Jersey has a unique real estate landscape. Inventory is tight across Burlington, Camden, Gloucester, and Mercer Counties — and the investor presence is significant. iBuyers and cash investors are actively targeting homeowners, often with offers well below true market value.
Cash+ was built for markets exactly like this. Instead of choosing between a lowball investor offer and the uncertainty of a traditional listing, you get both — a real cash offer as your floor, and full MLS exposure to capture everything above it.
Whether you're in Cherry Hill, Moorestown, Haddonfield, or Voorhees — Robert's local expertise means your cash offer is grounded in what buyers are actually paying right now.
More Options. Less Pressure. Better Outcomes.
Robert Millaway is a Redfin Senior Agent and A.I. Certified Agent™ with over 600 homes sold and $87M+ in career sales. He created the Cash+ approach because he believes sellers deserve more than a single path — and that better data and smarter strategy lead to better outcomes for every client.
Redfin Senior Agent
A.I. Certified Agent™
600+ Homes Sold
Zero Pressure Approach
Cash+ Questions, Answered
Everything South Jersey homeowners ask before getting started.
Let's Find the Best Option for You
A quick conversation with Robert is all it takes. No pressure, no obligation — just a clear picture of your Cash+ offer and your options, so you can decide with confidence.