The Old Way vs. The AI Way: Why Smart Sellers Are Getting More for Their Homes

By Robert "Bob" Millaway, AI Certified Agent™ & South Jersey Lifestyle Specialist

Let me ask you something. When you think about selling your home, what comes to mind?

Maybe it is the stress of open houses. The uncertainty of pricing. The waiting game while your listing sits there collecting dust instead of offers.

That is the old way of doing real estate. And honestly, it is not working for most people anymore.

Here is the good news. There is a better way. A smarter way. And it is helping South Jersey homeowners sell for an average of 105% of the asking price.

Let me break down exactly what that looks like.

The Old Way: Why Traditional Real Estate Marketing Falls Short

For decades, the playbook looked pretty much the same. Take some photos. Put up a yard sign. List the home on the MLS. Cross your fingers and hope for the best.

Sound familiar?

The problem with this approach is simple. It relies on guesswork instead of data. Traditional pricing methods involve pulling a handful of comparable sales and making an educated guess. But "educated" does not always mean accurate.

Here is what the old way often misses:

• Real-time market shifts that happen week to week

• Buyer behavior patterns that influence how much people are willing to pay

• Unique home features that add value but get overlooked in standard comparisons

• Neighborhood-specific trends that vary block by block

When pricing is off by even a few percentage points, it can cost you thousands. Price too high, and your home sits. The price is too low, and you leave money on the table.

Neither option sounds great, right?

The AI Way: How Technology Gets You Top Dollar

Now let me show you how we do things differently at The Millaway Group.

Instead of relying on gut feelings and a handful of comps, we use AI-powered tools that analyze hundreds of data points instantly. We are talking about recent sales, current listings, days on market, buyer demand, seasonal trends, and even micro-level neighborhood data.

The result? A pricing strategy built on real numbers, not guesswork.

But here is the thing. AI alone is not enough. A 2025 industry survey found that 87% of real estate professionals believe AI undervalues homes with unique features or upgrades. That means if you only rely on an algorithm, you might be shortchanging yourself.

That is why we combine AI with hands-on expertise. The technology handles the heavy lifting on data analysis. I bring the local knowledge, negotiation skills, and understanding of what South Jersey buyers actually want.

Think of it like this. AI is the trusted assistant. I am the advisor who knows how to use the insights to your advantage.

What Does 105% of Asking Price Actually Mean?

When I say our clients are selling for 105% of the asking price on average, here is what that looks like in real terms.

If your home is listed at $400,000 and sells for 105%, that is $420,000 in your pocket. An extra $20,000 just because we got the strategy right from the start.

How do we make that happen?

1. Precision Pricing – AI helps us find the sweet spot that attracts competitive offers without leaving money behind.

2. Targeted Marketing – Instead of blasting your listing everywhere, we use data to reach the buyers most likely to pay top dollar.

3. Faster Sales – Homes priced right sell faster. Less time on the market means more leverage during negotiations.

This is not magic. It is just smarter real estate.

What Makes an AI Certified Agent™ Different?

You might be wondering what the AI Certified Agent™ designation actually means. Fair question.

It means I have been trained to integrate cutting-edge AI tools into every step of the buying and selling process. From initial pricing analysis to marketing automation to contract negotiations, technology is woven into everything we do.

But here is what really sets it apart. Being AI Certified is not about replacing the human side of real estate. It is about enhancing it.

You still get a real person who knows your neighborhood, understands your goals, and advocates for your best interests. You just also get the power of AI working behind the scenes to give you an edge.

That combination is what we call the AI Listing Advantage. And it is why our clients consistently outperform the market.

Is AI Right for Your Home Sale?

Maybe you are thinking, "This sounds great, but is it really for me?"

Here is how I see it. If you want to sell your home for the highest possible price in the shortest amount of time with the least amount of stress, then yes. AI-driven real estate is absolutely for you.

It does not matter if you are selling a starter home in Camden County or a larger property in Burlington County. The same principles apply. Better data leads to better decisions. Better decisions lead to better results.

And at the end of the day, that is what this is all about. Getting you the outcome you deserve.

Frequently Asked Questions

What does AI Certified Agent™ mean?
It means I have completed specialized training on integrating AI tools into real estate transactions. This includes pricing analysis, marketing automation, and client communication. The goal is to use technology to deliver better results for buyers and sellers.

How does AI help price my home more accurately?
AI analyzes hundreds of comparable sales, current market conditions, buyer demand, and neighborhood trends in real time. This creates a data-driven pricing strategy that is more precise than traditional methods.

Will AI replace my real estate agent?
No. AI is a tool, not a replacement. It handles data analysis and automation, but you still need a skilled agent to interpret the data, negotiate on your behalf, and guide you through the process. The best results come from combining AI with human expertise.

What is the AI Listing Advantage?
The AI Listing Advantage is our approach to selling homes using AI-powered pricing, targeted marketing, and data-driven strategy. It helps our clients sell faster and for more money than traditional methods.

Final Thoughts

The real estate industry is changing fast. Sellers who stick with the old way are leaving money on the table. Those who embrace smarter, AI-driven strategies are seeing real results.

At The Millaway Group, we have built our entire approach around this idea. Use the best technology available. Pair it with local expertise. Deliver outcomes that exceed expectations.

If you are curious about what your home could sell for using the AI Listing Advantage, I would love to chat. You can check your home value here or reach out directly to start the conversation.

Let us get you more than you expected.