What Is the South Jersey Housing Market Like Right Now?

By Robert "Bob" Millaway, AI Certified Agent™ & South Jersey Lifestyle Specialist

The South Jersey housing market in December 2025 tells a story of transition and opportunity. While we're no longer in the frenzied seller's market of recent years, this region remains one of New Jersey's most attractive and accessible real estate markets. Homes are still selling, buyers are still buying, but the game has changed in ways that smart buyers and sellers can use to their advantage.

Current Market Conditions: Active but Selective

The South Jersey market has evolved into what real estate professionals call a "balanced market." This means we're seeing more choice for buyers and more realistic expectations for sellers. Homes that are priced correctly and located in desirable Burlington and Camden County neighborhoods are still selling at a steady pace, while overpriced or poorly presented listings tend to sit longer on the market.

Recent data shows that the median days on market has increased to 46 days across New Jersey, up 9 days from the previous year. In South Jersey specifically, well-positioned homes in towns like Moorestown, Mount Laurel, and Cinnaminson are typically selling within 28-35 days when priced strategically.

The median home price across New Jersey reached $564,300 in October 2025, representing a 5.8% year-over-year increase. However, South Jersey continues to offer better value, with average home values around $403,793 and a more moderate 4.7% yearly appreciation rate.

Inventory: Limited but Improving

Inventory remains one of the most significant factors shaping our local market. Across Moorestown, Mount Laurel, Cinnaminson, Delran, and Riverside, we're seeing more homes enter the market than we did last year, but demand continues to outpace supply in well-established suburban neighborhoods.

The inventory situation varies significantly by property type:

Single-family homes in premium school districts and established neighborhoods still see the most competition. Towns like Haddonfield, Medford, and parts of Mount Laurel continue to attract multiple offers when homes are priced correctly.

Townhouses and condos represent the biggest opportunity for buyers right now. This segment has seen meaningful increases in available listings, giving buyers more negotiating power than they've had in years.

Adult communities targeting 55+ buyers are experiencing the largest surge in available inventory. This has resulted in longer sell times and increased buyer bargaining power in this segment.

Buyer Behavior: Cautious but Active

Yes, buyers are still purchasing homes in South Jersey, but they're approaching the market very differently than they did in 2022 or 2023. Today's buyers are more methodical and payment-focused in their approach.

Most active buyers today are:

• Comparing monthly payments closely rather than just focusing on the purchase price

• Prioritizing home condition and location over getting "any" house

• Less willing to compete in bidding wars or waive inspection contingencies

• Taking time to research neighborhoods and schools before making offers

Move-in-ready homes continue to perform best in this environment. Buyers don't want to deal with major repairs or renovations in addition to higher interest rates and elevated home prices.

The good news for buyers is that they now have time to be selective. Unlike the rapid-fire decision-making of previous years, today's buyers can schedule multiple showings, sleep on their decisions, and negotiate more favorable terms.

What Sellers Need to Know Right Now

Sellers who succeed in today's market focus on three key areas: strategic pricing, strong presentation, and realistic negotiation expectations.

Strategic pricing based on current data is more critical than ever. Overpricing by even 5-10% can result in a home sitting on the market for months rather than weeks. Successful sellers are working with agents who provide detailed comparative market analyses using the most recent sales data.

Strong presentation and professional marketing make a significant difference in today's selective market. This includes professional photography, proper staging, and comprehensive online marketing. As an AI Certified Agent™, I use advanced market analytics and the AI Listing Advantage program to ensure properties receive maximum exposure across all digital platforms.

Clear negotiation expectations help sellers prepare for today's reality. While multiple offers still happen on well-priced homes, buyers are more likely to request repairs, ask for closing cost assistance, or negotiate on price. Sellers who understand this upfront can position themselves for smoother transactions.

Homes priced correctly from the start tend to attract stronger offers and require fewer concessions. The days of "testing the market" with high prices and gradually reducing them are largely over in most South Jersey submarkets.

Timing: Personal Goals Over Headlines

The question "Is now a good time to buy or sell?" comes up constantly, and the honest answer is that the right time depends entirely on your personal goals and financial situation, not market headlines or interest rate predictions.

For buyers, the current market offers several advantages:

• More inventory to choose from compared to recent years

• Less competition from other buyers

• More time to make informed decisions

• Greater negotiating power, especially for townhouses and condos

• Sellers who are more willing to negotiate on price and terms

For sellers, the market still offers benefits when approached strategically:

• Limited inventory means less direct competition

• Serious buyers are still active and ready to purchase

• Well-presented homes in good locations still attract multiple offers

• Equity gains from previous years provide flexibility in pricing and negotiation

Local Market Highlights

Burlington County communities like Mount Laurel and Moorestown continue to attract families seeking excellent schools and reasonable commutes to Philadelphia. The median sold price in parts of South Jersey averages around $403,793, making it significantly more affordable than North Jersey markets.

Camden County towns such as Haddonfield and Cherry Hill remain popular for their historic charm and established neighborhoods. Moorestown homes for sale particularly show strong demand due to the town's excellent schools and walkable downtown area.

Gloucester County areas like Washington Township and Deptford offer some of the best values for first-time buyers and growing families, with newer construction and modern amenities at more accessible price points.

The AI Advantage in Today's Market

In this more complex market environment, having access to the most current data and sophisticated marketing tools makes a real difference. Our AI Listing Advantage program uses advanced algorithms to optimize pricing strategies, predict market trends, and ensure maximum exposure for listings across all digital platforms.

This technology helps sellers understand exactly how their home compares to recent sales and current competition, while helping buyers identify the best opportunities before they hit the broader market. The combination of AI-powered insights and local market expertise creates significant advantages in both timing and negotiation.

Final Thoughts

The South Jersey housing market at the end of 2025 offers opportunities for both buyers and sellers who approach it with the right strategy and realistic expectations. While the market has definitely cooled from its peak frenzy, it remains fundamentally healthy with continued demand for quality homes in desirable locations.

Success in today's market requires understanding local conditions, pricing strategically, and working with professionals who have access to the most current data and marketing tools. Whether you're thinking about buying your first home, upgrading to something larger, or downsizing for retirement, the current market conditions can work in your favor with the right approach.

The key is focusing on your personal timeline and goals rather than trying to time the market perfectly. Good homes in good locations will always have demand, and qualified buyers will always find opportunities when they're prepared and realistic about current conditions.

FAQ

Q: How long are homes staying on the market in South Jersey right now?
A: Well-priced homes in desirable areas typically sell within 28-35 days, though the overall market average has increased to about 46 days. Overpriced homes can sit for 60-90 days or longer.

Q: Are buyers still competing with multiple offers?
A: Multiple offers still happen on well-priced homes in premium locations, but they're less common than in previous years. Buyers now have more time to make thoughtful decisions.

Q: What's the best property type for first-time buyers in South Jersey?
A: Townhouses and condos currently offer the best opportunities for first-time buyers, with increased inventory and more negotiating power compared to single-family homes.

Q: Should sellers price their home high and negotiate down?
A: No. Homes priced correctly from the start attract more serious buyers and typically sell faster with fewer concessions. Overpricing often leads to longer market times and lower final sale prices.

Q: How do interest rates affect the South Jersey market?
A: Higher rates have made buyers more payment-conscious and selective, but qualified buyers are still active. Many are focusing on total monthly costs rather than just the purchase price.

Q: What makes South Jersey attractive compared to North Jersey?
A: South Jersey offers better value with median prices around $403,793 compared to higher North Jersey costs, plus excellent schools, reasonable commutes to Philadelphia, and more space for families.

Want personal advice for your move in South Jersey? Contact us for a one-on-one strategy session where we can discuss your specific situation and goals.

About: Robert Millaway is an AI-certified, people-first real estate consultant specializing in downsizers, distressed homeowners, FSBOs, and expired listings across Burlington & Camden County, NJ. Known for calm clarity, strategic guidance, and data-driven marketing. Serving Burlington & Camden County, including Moorestown, Mount Laurel, Cinnaminson, Delran, Riverside, and Delanco as your AI-powered, people-first real estate consultant.